Our vision and mission

- From delivery focus to customer focus

With a presence in almost all the villages and small towns of Greenland, we play a central role in society. That means we share a joint responsibility for the development of the country. We aim to create results on the basis of local needs, overall national requirements, and the greatest possible consideration for the surrounding society and the Arctic environment.

We are currently undertaking a process of internal restructuring, under the motto: “From supply focus to customer focus”. The goal is to refine our service concepts, shop structure and customer contact.


As a modern and innovative company, we will work, on the basis of our customers’ needs, to become:

  • The preferred supplier on the market
  • An active contributor to the development of Greenland and life in the villages
  • The best workplace in Greenland, with good training opportunities.


KNI wishes to be the leading and most conscientious trading company and service provider, to the benefit of our customers, employees and owners, and thereby contribute to the development of Greenland.


KNI A/S • J.M. Jensenip Aqq. 2 • 3911 Sisimiut
T +299 86 24 44 • E info@kni.gl